A curation of perfect products that defy the test of time.

Evolving to create the most essential wardobe.

Easy to wear. Evolved to be more sustainable. The Essentials Overshirt adds a layer of effortless attitude to every look and season.

The Essentials Jeans. The go-to design for over half a million men. A relaxed fit denim that delivers effortless wear from day one. 20% recycled cotton from pre-loved garments.

As durable as it is desirable, the Essentials Hoodie is designed for total comfort. Unchanging enough to be a style constant. Updated enough to be ever relevant.

The very definition of longevity. A design truly made to last, the Essentials Oxford Shirt is trusted the world over for its impeccable shape, fit and style.

Made to relax in. Made to rely on. The Essentials Sweatshirt has made casual layering easy for over a decade. Colours and materials are always evolving. Its appeal is never changing.

Never out of place. Always in demand. True to their original design and our commitment to recycled materials, the Essentials Sneakers combine classic style with contemporary comfort.

Uncomplicated. Uncompromising. Evolved to hold shape and colour even longer, the Essentials T-Shirt delivers over and over. The cornerstone of every good wardrobe.