Looop it like Maisie Williams
Let’s change fashion together

We’re beyond excited to reveal our new sustainability collaboration with none other than Maisie Williams. Together we’re on a mission to close the loop and change fashion. So let’s reuse, remake and recycle –– looop it! Are you with us? Let’s go.

Meet Avatar Maisie

Say hi to Maisie's digital twin! Apart from looking incredibly cool (which she really does), her main mission is to engage, educate and inspire within the world of recycling and all things circular. 

Did you know?

Every second, there's a garbage truck of textiles that never gets recycled. It's time to rethink how we consume fashion. So, let's try a new circular approach. Reuse, remake and recycle: looop it.

READ ABOUT OUR SUSTAINABILITY WORK