Introducing a new perspective on men’s fashion. A seamless journey through craftsmanship, masculinity and style. Fronted by the Swedish actor Bill Skarsgard. Welcome to H&M Atelier.

“I don’t like to peacock too much, so comfort and fit are most important to me” says Skarsgard.

Alpaca, lamb shearling, genuine suede and wool. The Atelier collection of tailored garments has been designed in Stockholm with absolute attention to high quality materials and details.