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[A core collection constructed to last] H&M ESSENTIALS is a timeless collection made from quality fabrics that withstand the test of time. Curated to enhance your personal style. Designed to look great and feel even better. Your long-lasting wardrobe foundation is here.

№ 7 THE T-SHIRT

[Regular fit to wear on repeat]
A regular fit tee made in mid-weight cotton for a flat and neat look. Treated to avoid shrinking and carefully tested for a lasting shape, wash after wash. A solid investment in seasonal colours.

№ 2 THE JEANS

[A classic fit, defined]
Original cut denim with regular fit and straight leg. Crafted from 99% cotton and 1% elastane with attention paid to low-impact washes using less water and energy. 11.5 oz is the ideal mid-weight denim all year round. The classic fit defined, perfectly paired with a plain tee to complete the look.

№ 10 THE SWEATER

[Long-lasting comfort, purposely refined]
A heavy knit sweater in a soft wool blend for long-lasting comfort. A reliable round neck for when the chilly season sets in and the perfect extra layer, any season.

№ 13 THE SLACKS

[Informal tailoring]
Slim fit and timelessly tailored in a wool-blend fabric for an elevated look all year round. A smart stand-alone to wear in endless ways. Pair with the classic blazer to be all suited.

№ 4 THE OXFORD SHIRT

[Respectfully refined, always current]
A mid-weight casual classic, cut in a regular fit with the timeless button-down collar for a preppy look. Constructed from 100% cotton Oxford weave and with recycled buttons.

ESSENTIALS QR CODES

New feature. Scan the QR codes found on the collection’s garments to learn about your favourite H&M ESSENTIALS, and much more.

The scannable QR codes — each unique — are your fast track to a virtual destination where you can easily find, read more about, and repurchase the same garments season after season. True classics simply never go out of style.

By using your smartphone camera, you can scan the QR code label found on your H&M ESSENTIALS garment. Just open the link in your camera window to access the entire collection universe.

Elevated quality, always in style.

See the full collection in store.