Hit the streets retro style with relaxed hoodies, rugby shirts and washed denim. The smiley style is here to stay.

This iconic collab is all about good vibes. Create a cult-status look with the on-trend pile vest or puffer jacket.

Catch the vibes in loose-fit styles with layered tees, knitted beanies and eye-catching accessories.

The Smiley® x H&M collection is made using more sustainable materials, so express yourself with pop art prints and share your biggest smile.

The Smiley® x H&M collection is made using more sustainable materials, so express yourself with pop art prints and share your biggest smile.