Football meets streetwear. A winning collection designed with Neal Heard.

Football fused with streetwear. Shirts crafted with passion. Experience a new collection co-designed with Neal Heard, founder of fashion football brand Lover’s FC and the ultimate lover of the game.

"Sportswear has always been key to the street style look, and football is a game that brings the world together. This collaboration with Lover's FC captures that positive energy, with pieces created with an authentic love for the game," says Ross Lydon, Head of Menswear Design at H&M.

"This collection is a celebration of football shirts. We're taking inspiration from the late '80s and early '90s kits and playing with bold colours and graphics. I think the logos and branding on football shirts are really attractive, and they work so well for street style right now," says Neal Heard, one of the top voices of Europe's jersey scene.

This collection features seven oversized shirts all made from 100% recycled polyester. It's time to wear your passion out loud.