Fragrance – IS

SCENTS FOR EVERY PERSONALITY

Select a scent that captures the essence of self-expression.

EST.1947

The fragrance name EST.1947 pays homage to the heritage of the H&M brand — offering an elevated fashion experience in an affordable and accessible way — now also expressed through fragrance.

The scents are conceptualized in Sweden and developed in France with the art of perfumery inspired by the heritage of France.

Fragrance – IS

UPCYCLED INGREDIENTS

When we claim “upcycled ingredients” on H&M’s own cosmetic products, upcycled is defined as the way to valorize by-products, discarded and waste materials and unused products into ingredients of higher value. We classify an ingredient as upcycled if 50% or more of the carbon atoms it contains come from upcycled materials. H&M's own cosmetic products communicate the percentage of upcycled ingredients per product. Food, beverages and flowers are examples of material sources that can be upcycled into cosmetic products. Upcycling is about taking these categories and giving them a second chance.

For the EdT collection, the raw materials can be sourced from the paper industry, juice industry or furniture industry.  

ADVENTURE SEEKER

contains 4,6 % of upcycled ingredients in the total product.

CHERRY REBELLIOUS

contains 1,0 % of upcycled ingredients in the total product.

CHIC SOCIALITE

contains 0,2% of upcycled ingredients in the total product.

CREATIVE VISIONARY

contains 0,4% of upcycled ingredients in the total product.

FEARLESS OPTIMIST

contains 1,2% of upcycled ingredients in the total product.

FLORAL CRUSH

contains 0,2 % of upcycled ingredients in the total product.

HOPEFUL ROMANTIC

contains 1,1% of upcycled ingredients in the total product.

MODERN MINIMALIST

contains 1,0% of upcycled ingredients in the total product.

NIGHT OUD

contains 2,8 % of upcycled ingredients in the total product.

PERSONAL MUSE

contains 0,7% of upcycled ingredients in the total product.

POSH PISTACHIO

contains 0,3% of upcycled ingredients in the total product.

SOCIAL BUTTERFLY

contains 1,2% of upcycled ingredients in the total product.

SUN-KISSED CARAMEL

contains 0,2% of upcycled ingredients in the total product.

VANILLA DREAMER

contains 1,0 % of upcycled ingredients in the total product.