Let’s remake
What if a pair of socks could change fashion? Meet the machine turning old into new.

Looop is the world’s first in-store recycling system. It works like this: your unwanted garment is fed into Looop to get cleaned, shredded and spun into yarn (for the full step-by-step, click here). After about five hours, you have a new knitted garment made from the piece you put into the machine. It’s a recycling revolution, and we want you to join!

The innovative technology behind Looop has been developed by The Hong Kong Research Institute of Textiles and Apparel (HKRITA) in collaboration with the non-profit H&M Foundation. Looop is currently the only recycling system of its kind but we’re planning on installing several more. In addition to that, HKRITA will license the technology widely to help the entire industry become more circular. And that’s important. To future-proof our fashion, we need to lighten the load on our planet. One way of doing that is by using what’s already been produced. That’s why circular solutions like Looop are so great! Just imagine if we all had our own Looop machines at home. It wouldn’t just reduce our environmental footprint, the whole “I got nothing to wear”-situation would become a distant memory.

Until that day comes, it’s important to start seeing your clothes as resources. No matter their condition. In 2019 we collected 29 005 tonnes of textiles through our Garment Collecting programme. That’s 40% more than the year before. Part of the surplus from our garment collecting actually helped finance the technology behind Looop. So, you see, your old garments can help change fashion! Whatever you do, don’t throw them away. Ever. That’s what the recycling revolution is all about.

Wanna know more about Looop? Savvy up on Twitter @looop.

DID YOU KNOW?
Looop is installed in one of our stores in Stockholm, Sweden. Anyone can stop by to remake clothes or view the process IRL.

DID YOU KNOW?
No water or dye is used to create garments with Looop. The only added component is sustainably sourced virgin yarn. This is to make sure the fibres are strong enough and your garment can be loved and reloved for as long as possible.

DID YOU KNOW?
The old garment goes through eight different steps to become a new one. These include cleaning, shredding, filtering, carding, drawing, spinning, twisting and, finally, knitting.