H&M Studio 2020
In selected stores 20 February

For this season’s H&M Studio, our Stockholm-based design team took a trip to the Swedish island of Gotland. The lunar-like landscape and free-spirited surf culture became the source of inspiration for a collection that walks the line between raw and refined. Think airy silhouettes, bright rock formation prints and an expressive mix of textures.

H&M Studio 2020
H&M Studio 2020