Are you our next fashion creator?

Style the trends your way and you could be the one!

How this works. 🔥

Join the competition by creating your favourite look with at least one H&M garment. Post a photo or video of your style on Instagram and tag it with #HMxStylechallenge and @HM. The winner will be offered a contract to create a campaign together with us.

Who are you? 👀

You’re a creative person who loves trying out different garments and accessories to express yourself. You have a big interest in fashion and trends, and you enjoy creating unique looks and outfits. Your style is personal and inspiring to others.

Important dates. 📅

Competition opens: NOW.
Competition closes: 24th of March 2022.
Schedule: The winner must be available for photo shooting and production 2022/05/09 – 2022/05/15. The winner will be contacted no later than 2022/04/22.

How to win. 🏆

We’re looking forward to being blown away by your creativity and styling experiments. Please use garments from H&M, old or new doesn’t matter. Personal expression will catch our attention, but don’t get too serious. Enjoy yourself and have fun!

Rules of the challenge. 🧐

1. If you upload a photo or video on Instagram and use the hashtag #HMxStylechallenge you agree to the terms and conditions and our privacy notice.
2. Are you 18 years or older? Good! If not, you can’t participate unfortunately.
3. The winner will be offered a contract to create a campaign together with us. The contract is for the campaign only and is not a temporary or permanent employment with H&M.